CREATIVE/ART DIRECTOR/BRAND DESIGNER/ARTIST
I am a visual communicator that loves to ask 'WHY'.
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​My creative approach lies in identifying the underlying objective of a project and translating it into visual details. I believe in the power of the visual experience. ​​
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My experience ranges from developing initial creative concepts to design execution. Whether I am developing film treatments, translating scientific information into posters/infographics, creating brand identities or designing campaign storytelling, I am committed to aesthetic coherence and clarity.
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You can count on me for creative direction, art direction, graphic design, illustration and/or photography.
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I am always keen and open to be contacted for work.
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Get in touch! x
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Some more background.
I am a freelance creative from Finland and England, currently living and working remotely from Asturias, Spain.
I graduated in 2016 from the University of Edinburgh with a Masters Degree in Fine Art and History of Art. I then landed in Amsterdam where I worked as a Brand Manager and Art Director both in a film production company and freelance, working for clients including Nike, O’Neill, Ikea and Adidas.
In 2020 I relocated to Asturias and co-founded Loading…System with my partner Gabriel Menendez Orviz. Loading…System is an experimental creative studio, where we use our experience and expertise in design and marketing to raise awareness of the socio-ecological crisis, exploring solutions to the most pressing issues of our times through design, events and storytelling, using art as the connection with a young audience. We ran a physical space for one year where we explored the intersection between art and activism.
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